IrynaMegerya
The work that matters rarely comes with instructions.
My career started in business development and international sales — full-cycle, cold outreach, remote teams across Europe and globally. I learned how to build pipelines from scratch, close deals in competitive markets, move fast in environments that don't wait for you to catch up, and never take “no” as an answer.
That foundation is still in everything I do. It just lives inside much larger projects now.
When the war in Ukraine started, my family lost a business 15 years in the making. We didn't stop — we relocated to Bratislava and opened a new Frédéric Moreno salon in 2023. I co-invested and ran it together with my family. That experience taught me something no job description ever could — when there is no Plan B, you find out exactly what you're made of.
That same drive brought me somewhere I hadn't planned — one of the biggest art cars on the Burning Man playa, built from scratch, with an international team and a community that keeps growing. A project I'm genuinely proud of. The rest, you'll find below.
Large-Scale Production
End-to-end production of complex, high-stakes experiences. From concept through execution — coordinating every moving part until the vision is real and standing.
Operations & Logistics
Distributed teams. Complex supply chains. Tight deadlines. I coordinate across time zones, disciplines, and vendors — and I keep everything moving regardless of what breaks.
Budget & Financial Management
Overseeing seven-figure project budgets — allocation, tracking, distribution, and financial reporting across complex multi-stakeholder projects.
Team Leadership
I've led international teams across engineering, creative, logistics, and operations. I build alongside the team, hold the standard, and make sure nothing falls through the gaps.
Business Development
Four years running full sales cycles internationally. I know how to open doors, close deals, and build relationships that last past the contract.
Systems Building
I design processes where none exist. I identify what's broken before it fails publicly. I build systems that hold — under pressure, at scale, in real time.
Art Car & Art Installation · Burning Man · 2024–2026
BiPolar Express & The Singularity Tree
BiPolar Express is one of the biggest art cars on the playa — two trains on wheels, built from scratch, carrying a massive sound system into the desert. The first time they arrived on playa, they stopped people in their tracks. Great collaborations with Mayan Warrior and Maxa followed. A community built around music, movement, and the kind of experience that makes people smile for days.
In 2025 we didn't stop — we expanded with The Singularity Tree, a large-scale art installation delivered to the playa as a natural next step for the project.
From the first render to the last mile — every dimension of this project ran through me. Finance, legal, logistics, an international team coordinated across time zones around the clock. And when it was time to drive the art car across the Nevada desert — that was me too.
Budget
$2M+ combined
Collaborators
Mayan Warrior · Maxa · Titanic's End
Years
2024 – 2026
Burning Man Homage Event · Cyprus · 2022–2026
Afterburn Cyprus
We took the spirit of Burning Man and brought it to Cyprus. Across three editions, Afterburn Cyprus grew from an intimate gathering of 40 campmates into a fully realized event of almost 300 — the art, the temple, the principles, the people. A community that now has its own life. That's the part I'm most proud of.
Format
Burning Man homage event
Location
Hills of Cyprus
Growth
40 → ~300 across three editions
Years
2022 – 2026
Co-Investor & Operations · Bratislava · 2023
Frédéric Moreno Bratislava
Frédéric Moreno is a French hair salon franchise — part of the Dessange International group, a name synonymous with French excellence in style and precision. The brand operates at the level where appearance is craft, and every detail of the client experience is held to the highest standard.
When the war in Ukraine disrupted everything our family had built, we didn't look for an easier path. We opened a Frédéric Moreno location in Bratislava — same brand, same standards, new ground. I co-invested and ran daily operations alongside my family: team, client experience, revenue, and the level of service the brand demands.
Opened
2023
Location
Bratislava, Slovakia
Brand
Frédéric Moreno — Dessange International
Role
Co-investor & Operations
Previously
Senior Business Developer — Oyster HR · 2022–2024
Senior Business Developer — lemlist · 2021–2022
Business Development Officer — Block.co · 2020–2021
The work, live.
BiPolar Express · Live
BiPolar Express · Live
BiPolar Express · Live
BiPolar Express · Live
BiPolar Express · Live
Great things don'tbuild themselves.
I'm at my best on projects that are complex, high-stakes, and worth doing properly. If you're working on something that needs someone who can hold the vision and run the execution simultaneously — let's talk.
Open to executive production, operational leadership, strategic consulting, and ambitious collaborations.